The Story Behind the Science
Ruth Micallef (MBACP Accred) is a multi-award-winning Psychology Specialist and content creator dedicated to humanising complex mental health themes. With a background in psychology and a passion for ethical marketing, she collaborates with brands that prioritise authenticity and wellness. Her work bridges the gap between clinical expertise and digital engagement, offering a refreshing, evidence-based perspective for brands looking to move away from hollow, traditional influencer models.
Instagram - 10k
@ruthrmicallef
650K+
90 Day Reach
Connecting with a vast, dedicated audience seeking ethical mental wellness guidance across major platforms.
7%
Engagement Rate
High-level viewer interaction driven by authentic storytelling and evidenced-based psychological insights.
92%
Female Audience
An incredibly strong audience of women aged 25 - 45, invested in their health, wellness, and womens empowerment.
25%
UK Viewership
A wonderful UK viewership, as well as a strong US viewership at 45%
YouTube - 10k
@ruthrmicallef
350K+
90 Day Reach
Connecting with a vast, dedicated audience seeking ethical mental wellness guidance across major platforms.
70%
Stayed to Watch
A staggering 70% of shorts viewers stayed to watch my videos on average.
83%
Female Audience
A strong viewership of women aged 18 - 44, passionate about their mental health, womens rights, and healthily 'glowing up'!
20%
UK Viewership
As well as an incredible 40% of my viewers coming from America, creating a wonderfully global audience.
TikTok - 7.5k
@ruthrmicallef
220k+
90 Day Reach
Connecting with a vast, dedicated audience seeking ethical mental wellness guidance across major platforms.
8%
Engagement Rate
High-level viewer interaction driven by authentic storytelling and evidenced-based psychological insights.
81%
Female Audience
Women in the UK aged between 18 - 35 love my authentic and 'unmasked' approach to psychology.
34%
UK Viewership
An incredibly strong British audience, with an additional 18% coming from America.
Partnership Tiers
Strategic collaboration options curated for brands committed to ethical mental wellness practices and authentic storytelling.